Time to Refocus on AdWords Quality Score
Quality Score is an important component in the success of Google AdWords campaigns as they help advertiser evaluate the relevancy of their keywords, ads and landing pages.
If the components of Quality Score (expected click-through rate, ad relevance and landing page experience) aren't readily available however it can be difficult for AdWords account managers to make decisions that can affect their campaigns in a positive way. For this reason, Google recently announced that it will be adding new (optional) status columns for Quality Score in AdWords keyword reports.
Google is also, and perhaps more importantly, introducing the ability to access historical Quality Score data. That makes it easier to figure out how Quality Score has changed over time (positive or negative movement).
Both updates are available today, but Google indicated that historical Quality Score won't be available for data from before January 22, 2016.