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Timeline Increases Fan Engagement

Posted on 3.26.2012

If you are one of the social media managers that have been putting off the switch to Facebook’s Timeline, you may be doing your brand a disservice.

A new study shows that the new format of Facebook Brand Pages (Facebook Timeline) is driving higher engagement rates to brand pages. The study comes from social media measurement and analytics provider Simply Measured, and reveals that brands are averaging 46 percent more engagement per post with Facebook Timeline pages.

According to the study, brands that were early adopters of Facebook Timeline have seen a 14 percent increase in fan engagement, a 46 percent increase in content engagement and a 65 percent increase in interactive content engagement (which includes videos and photos).

The new Brand Page format may be increasing fan engagement because brands have more control over how their pages look, enabling them to enlarge posts with the highlight feature, as well as pin content to the top of their page.

Check out these early findings:

 

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