Tips for Leveraging Reviews this Holiday Season
The holiday shopping season is truly a wonderful time of the year for retail brands, but those unprepared for the end-of-the-year shopping blitz could end up missing out on thousands (in some cases, millions) of dollars in sales. The reason? Reviews.
By now it's clear that ratings and reviews are an essential part of the digital shopping experience, and further, how consumers make purchase decisions. Not all review content is created equally, however.