Tips for Post-Christmas Email Retention
With so many festive promotions to offer during the holiday season, attracting new customers from Black Friday through the New Year isn't a problem for most email marketers. The true challenge is getting new subscribers to stick around after the holiday hype dies down.
After putting effort into pulling in new customers for the holidays, the key to long-term success is retaining those new subscribers and fostering strong customer relationships. However, the biggest mistake many marketers make in retention is treating new subscribers like the rest of their contact lists.