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To Make a Big Impact, Address Big Problems

Enterprises have to address big problems if they want to make a big impact.

The harsh reality is that if a business isn't directly contributing to the success of its users/clients (with the aim of eliminating their biggest problems) it likely won't work, scale or grow in the future no matter how hard you may try.

When a company or technology addresses the big problem (like overspending) and produces an elegant, sophisticated and effective solution, however, anything (growth, scale, profits) is possible - and the achievements will start adding up over time.

Yapta, for example, a provider of airfare and hotel price tracking services, recently announced that its services have now delivered over $100 million in travel savings to its more than 6,500 corporate customers. The achievement comes just two years after Yapta launched. 

"Reaching $100 million in actual, bottom-line savings is a significant milestone for both Yapta and the corporate travel industry as a whole,” said James Filsinger, President and CEO of Yapta.  “That amazing figure illustrates there’s a lot of money being left on the table as a result of dynamic pricing, and it’s entirely possible for travel managers to capture it before it’s gone. Our technology makes it quick and simple to execute, and the results are hard to argue.”

What was the big problem? Yapta knew there was a great deal of overspending (financial waste) by travel managers. How did they make a big impact? They developed a technology that takes advantage of dynamic pricing inefficiencies in the travel industry. 

Is your enterprise addressing big problems? Share your insights and experience with the Website Magazine community and tell us your big impact story! 
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