Today’s Daily Deals Explosion
It seems as if every time you turn around there is some new announcement in the hyper-local daily deals space. Groupon expanded its Groupon Now service to New York and San Francisco and partnered with Expedia to launch a travel deals site. Google announced last night that its Google Offers product will start today in Portland, Oregon (adding to a few other cities). And this is in the last two days. There’s more.
Group buying solution Tippr, which operates the white-label daily deal site PoweredByTippr, announced the acquisition of WhitePages’ social buying website, DealPop. Tippr immediately gains access to a national sales force and a technical team skilled in group buying infrastructures – both of extreme importance in the competitive daily deals business.
So here’s the question – are daily deals a saturated market? Is the only way to grow (Groupon expanded into over 400 cities in the past 12 months) by acquiring others? Are we entering an age of daily deals consolidation?
“Our growth will continue to be fueled by acquisitions as we look to consolidate our leadership position,” said Martin Tobias, CEO of Tippr. “We were the first company to deliver a complete white label platform for daily deals and we believe our publishing partners now reach a greater audience through the PoweredByTippr platform than all other white label platforms combined. We welcome the DealPop team to the Tippr family and are bullish on the impact this acquisition will have on our publisher’s business.”