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Today's Social Media Business Benchmarks

Posted on 10.21.2014

A recent survey from Hootsuite and Harris (Nielsen) proves what many savvy digital marketers already know – businesses recognize the importance of using social media but struggle to assess the effectiveness of their initiatives. 

“While social media is a part of everyday life for consumers, effectively integrating social in the workplace hasn't been as easy,” said Ryan Holmes, CEO of Hootsuite. “Nearly all survey respondents agreed that social data can improve the bottom line, yet turning that data into something actionable can be a challenge. Our focus on building an intuitive platform and education solutions is to address this problem and help organizations unlock the rewards of social media across the enterprise.”

Hootsuite’s Social Business Benchmark proves quite interesting for marketers curious about how their peers are not only using social, but also what they expect from it. For example, a majority of respondents (84 percent) view enhancing relationships with existing customers as an area social media can contribute value to, as well as the ability to learn about the company’s reputation (81 percent) and to monitor external communication (79 percent).

Highlights of the survey can be seen in the infographic below (note: to zoom in, click on the infographic):

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