Top 10 Push Notification Platforms
:: By Chirag Leuva, Yudiz Solutions ::
Developing an impressive app is one thing but engaging your audience requires even more strategizing and perhaps development time.
Push notifications might be the ticket to keeping an audience engaged (and coming back to the app), because (upon their consent), users are notified with new messages even if they are not actively using the application. Here are 10 push notification platforms to consider for your app project:
Founded in 2009, Urban Airship is one of the most popular and stable push notification platforms around. Urban Airship conveys vital information and makes life easier for developers as its offerings make use of location, platform and preferences to deliver engaging notifications.
Combining user behavior, location, preferences and device type, Carnival helps some of the world's largest brands build one-to-one connections at scale. Plus, its real-time analytics dashboard means that businesses can see what's performing well to inform marketing and development decisions and drive results.
PushWoosh is as successful as any popular push notification with its localization feature being the most noteworthy, allowing users to send push notifications in different languages with one click.
OneSignal makes it convenient and easy for app developers to add personalized push notifications. Along with push notifications to mobile devices, OneSignal can send notifications to users on PCs through its Web API. OneSignal supports important platforms such as iOS, Android, Windows Phone 8, Windows 8.1, Chrome Native and Web push.
OneSignal continues to launch new features such as per-user localization, segmentation, A/B testing and real-time analytics and many others. Once the setup is done, OneSignal is a delight.
Push IO offers real-time push notification alerts and mobile data delivery. Its key selling point is its In-App Messaging, which allows marketers to share engaging messages such as promotions, new releases, reminders or even feedback.
Push.io was founded in 2009 and later acquired by Responsys in 2014. Oracle later on acquired Responsys. This is the reason why you are forwarded to Oracle's mobile marketing sub-page even if you navigated to Push.io.
StreekHawk provides an exquisite set of actions to get a user started without any programming requirements to leverage rich media push notifications, advanced analytics, geofences and iBeacons.
Airpush is the first push notification mobile ad network that is a full-blown ad monetization network along with push notifications. Forbes ranked it number two on its most promising companies to watch list, and with its monetization features, it’s easy to see why.
Appoxee is a startup from Israel, which offers in-app messaging allowing the user to send rich HTML messages that can contain images, coupons, special offers or videos. One of its more interesting features is called “best time to send,” which analyzes each user’s app behavior and then decides the best time to send a message or notification (similar to how Buffer works for social media posts).
CataPush offers classic push notifications as well as SMS failover, which means even if the user has lost its data connectivity or, worst case, the user has deleted the app, the company can still send push notifications through SMS.
Batch is a newly based company, which was founded in 2014 in France. The stand-out feature of Batch is that it allows the user to index non-specific notifications and monitor what the competition is doing.
Author Bio: Chirag Leuva is the CEO at Yudiz Solutions, an Android app development company. He has been in this industry for six years and likes to share everything related to mobile applications. He enjoys pushing the limits of user interaction and finding ways to create awesome reusable components for mobile environment.