Top 4 Social Login Solutions (And Why)
:: By Derek Schou ::
As companies look to discover and obtain as much information about their consumers as possible many have turned to social log-in solutions.
Through these solutions, companies are able to receive a plethora of personal data about consumers on an individual basis. Companies can then take this information and not only recommend certain products and services to their consumers but they can also display certain ads which they believe will be relevant to them.
Below are four of the most popular social log-in solutions currently on the market.
With many sites now requiring consumers to log in to access either all or certain features, consumers are bound to forget passwords to even their most visited sites.
Realizing this, Janrain created a social login product where consumers can sign in with their login from more than 30 different social networks including, of course, Facebook, Google and Twitter. Also, companies that choose to leverage Janrain’s social login feature will not be stuck with a standard login interface. Instead, companies are able to customize the size, orientation, style, fonts and colors of their social login interface.
With the ability to leverage a single sign-on system, LoginRadius offers companies a powerful social log-in solution. Through the single sign-on system, companies with more than one Web property are able to allow users that sign in on one website to be signed-in on all other website they own and operate.
By allowing consumers to sign in with their social network logins not only do companies inspire trust and familiarity with their consumers, but they are able to get a wealth of information about every individual. Gigya enables companies to incorporate their social log-in feature into their website through the use of a simple API. After install, Gigya monitors for changes in social networks APIs and then subsequently changes and maintains their API.
Knowing who your consumer is on a personal level is a great advantage for companies looking to attract and persuade them to buy their service or product. Through leveraging OneAll, companies will be endowed with useful demographic information from consumers' social network accounts. Companies will have access to information like work history, education history, address, known languages and more depending on what social network users elect to sign in with and how much information they share there.