Top 50: Affiliate Marketing Networks to Know
Affiliate marketing has changed for the better over the past few years – for both advertisers and publishers.
While there are plenty of issues still to be concerned with - and address - at this unique intersection of technology and marketing (e.g. viewability, attribution, etc.) the practice remains lucrative if you know what you’re doing. Affiliate marketers must be masters of all of the various fundamental practices and processes in Web success – from design and development to the many varieties of digital marketing including search, social and email – and so must the advertisers that require their support. Even with a highly active and engaged community, an incredibly useful application, or a highly functional digital presence, however, affiliates will still sit between advertisers and their audience – and that is making some brands very nervous.
Pinterest, for example, recently decided to prevent its users from appending affiliate links to the pins they submit, essentially banning affiliates from participating on that network altogether (in the hopes of giving its native advertising programs a boost no doubt). Pinterest’s choice not only stifles new voices from emerging on its network with its decision, but may also limit its own growth in the long run. By embracing affiliates (or at least not banning the practice outright) companies have time and time again generated far greater revenue and experienced far more success than those that did not. Google, for example, long embraced the practice of affiliate marketing, while Yahoo did not. Facebook didn’t prevent developers from creating applications through which they could profit from its traffic but Twitter dropped the hammer on the same type of ‘Net professional – arguably to their own detriment.
While today’s affiliates will likely continue to experience headaches (and heartaches) associated with the misinformed strategies of brands like Pinterest, it is still possible to excel in the practice of performance marketing and it starts with leveraging the right network – the solutions that serve as the middlemen between affiliates and the advertisers they want to promote.
In this month’s edition of Website Magazine, readers will find 50 of the Web’s best affiliate marketing networks. These solutions are the go-to networks of choice for the most successful affiliates today – and it can be that way for anyone that keeps their eye on the digital prize and recognizes and employs performance marketing best practices.
Back to Affiliate Basics
Check out Episode 7 (wsm.co/affbasics15) of the ‘Net Success video series, where Website Magazine Editor-in-Chief Pete Prestipino discusses affiliate marketing basics, common misconceptions of the practice, and offers useful and actionable guidance on how to get started.