Top 50: Analytics for the Digital Future
’Net professionals have never been in greater demand – content is king, experience is queen, but only those with a deep familiarity with the science of data will ensure their spot in the Web’s royal inner circle.
Today, analytics is simply apart of everything we as ’Net professionals do. In fact, there is not a virtual area anywhere that is completely untouched by the detailed access to data and it’s becoming a driving trend for enterprises looking to achieve success now and in the years to come.
Traditional Web analytics leaves a great deal to be desired, however. While it has almost always been possible to know what pages people are visiting, how long they stay and even which channels convert the best, the most sophisticated enterprises know that only paying attention to these top-level metrics and performance indicators of this nature will never be enough to help them achieve genuine success in the years to come (considering the competitive landscape). The savviest ’Net professionals are becoming increasingly sophisticated, analyzing each unique customer journey and then determining the relevant commonalities between them, in order to help optimize their experience. This provides an ability to go well beyond the outdated method of simply understanding unique and often unpredictable visitor behaviors.
With inside-out analytics, they can pull deep insights from individual customer journeys by aggregating them into meaningful audience segments and then engaging those segments differently. Never before has this been possible for enterprises.
In this month’s Website Magazine Top 50, readers like you will discover some of the top digital analytics solutions available to ’Net enterprises. There are thousands of offerings available for those looking to gather better data and put the insights they find to good use. Let this month’s Top 50, however, serve as Web professionals’ starting point as they explore the opportunities they have to maximize their investment in and return from analytics.
Next Month: The Best of 2017
Website Magazine's January 2017 issue will feature 50 of the most important technology solutions and platforms for 'Net professionals like you - including tools and offerings for every field of endeavor. Do you have a recommendation? Share it with a tweet to @WebsiteMagazine, using the hashtag #WM2017.