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Top 50 Analytics Vendors - September 2012

Posted on 1.06.2013

Marketing and development tend to be the focus and priority of Web workers today.

These are often high-profile and “big action” professions for the most part — developers build things, marketers cause things to happen, and nothing moves forward without them. There are many other digital responsibilities necessary to achieve success on the ’Net however, and it is hard to disagree that few play a more meaningful and important role than that of Web analytics.

There was once a time in digital history when the extent of the information available within popular analytics solutions was unique visitors and pageviews alone — my how the times have changed. Today’s top solutions provide valuable insights into the user experience, as well as report the most common Web metrics for understanding and exploring performance (over time and in real time).

The information that can be extracted from the top platforms is unmatched in terms of the level of granularity and the usefulness provided. When informed change happens, the digital experience benefits — that’s the promise of analytics and why it should be the new (or renewed) focus of every Web worker — including you — if it is not already.

While there is still a place for basic tracking and reporting, those businesses that want to get a few steps ahead of the competition must fully leverage every capability of the analytics solution in use within their enterprise. Website Magazine’s upcoming October 2012 issue will provide an overview of the must-have capabilities of these essential digital analytics offerings, but let this edition of WM’s Top 50 showcase the providers that have established themselves as best of digital breed Web analytics software solutions and that can be used to inform decisions and positively influence both the marketing and the development of website properties in the future.

One of the challenges in selecting an analytics vendor is navigating through the wildly different vendors, options and opportunities available with each. There are basic solutions for website reporting such as AddFreeStats (#2), StatCounter (#16) and Sitemeter (#17), robust offerings such as those from Google (#1) and Adobe (#9) which support a host of complex and essential tracking requirements such as advertising or design testing, and even those such as Clicktale (#29) and CrazyEgg (#19) that provide a rich and detailed view of the user experience.

Web analytics solutions are only useful when you extract every possible data point, and use it to incite change in your enterprise. To positively influence the performance of your ’net enterprise , choose wisely and let your analytics solution work for you.

1. Google.com
2. addfreestats.com
3. Woopra.com
4. Chartbeat.com
5. KissMetrics.com
6. extremetracking.com
7. onestat.com
8. GoingUp.com
9. Adobe.com
10. hittail.com
11. Flurry.com
12. Piwik.org
13. Yahoo.com
14. hitslink.com
15. statcounter.com
16. sitemeter.com
17. Webtrends.com
18. GetClicky.com
19. Crazyegg.com
20. ShinyStat.com
21. w3counter.com
22. Visistat.com
23. GoStats.com
24. histats.com
25. Reinvigorate.net
26. etracker.com
27. MixPanel.com
28. Mouseflow.com
29. clicktale.com
30. stat24.com
31. GoSquared.com
32. web-stat.net
33. Pentaho.com
34. Snoobi.com
35. ClickDensity.com
36. HaveaMint.com
37. Footprintlive.com
38. OpenWebAnalytics.com
39. Logaholic.com
40. iwebtrack.com
41. Actuate.com
42. sitetracker.com
43. Visitorville.com
44. Clickfox.com
45. elogicwebsolutions.com
46. opentracker.com
47. tracewatch.com
48. Metasun.com
49. FireClick.com
50. megastats.com

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