Top 50: Content Management & Web Experience Solutions
The software solutions used to power the digital presence of modern Web enterprises - primarily those self-identified as service providers or information publishers - are impressive in nearly every way.
The platforms today's businesses use to manage their content are given a variety of names, from Web experience management systems (WEM) to enterprise content management systems (ECMs) to a whole host of variations. This can cause quite a bit of confusion for even the most experienced technology buyers. For those looking to replatform in the coming months, be aware of how critical this software decision is to the entire enterprise, from the sales floor to the service department.
In order to operate a successful Web presence, a content management system (CMS) is now an absolute necessity. It is both the back-end capabilities (workflow, data asset management, analytics), consumer-facing features and resulting benefits (from gamification to personalization) these software offerings provide that in many ways can determine an organization's success (for a more detailed look at some must-have features for any deployment of a CMS, visit wsm.co/choosecms). Yet CMS offerings rarely receive the attention they deserve. That could prove to be a mistake of epic virtual proportions.
There are many attempts at revealing the best solutions on the market and there is also certainly no shortage of affiliate-curated lists of top vendors in this essential software vertical, but there is always a need for unbiased information on the actual popularity of the true leaders, as well as those that are emerging and now warrant, if not demand, the attention of Web-focused enterprises.
The offerings and solutions featured in this month's Website Magazine Top50 are some of the best. While each enterprise's needs and expectations will be different, those listed here provide 'Net businesses with an exceptional starting point as they explore the many powerful available offerings.
Web content management systems are used for everything today - from designing to administering digital content - and as such demand closer examination. Get a more in-depth look at some of the solutions mentioned here, as well as the reason for their popularity and proven functionality.