Top 50 Digital Solutions for Prospect, Customer and Lead Management
There used to be a time in the business world
when a Rolodex and a secretary would suffice
as means to keep track of leads, prospects,
customers and all those official (or unofficial)
business contacts, like those ones met on a
Pan Am flight over an old-fashioned. In
today’s digital-first world, Internet professionals
can do better.
Powerful software solutions exist that enable enterprises to store important information about the companies, groups and individuals key to their success, but also make a lot more of the data accessible to key personnel and, more importantly, actionable. Today’s solutions, most notably customer relationship management (CRM) systems, are far “smarter” than those squeaky rolodexes and sassy secretaries and help enterprises understand the past behavior and current motivations of their audiences, as well as (in some instances) predict what those contacts are going to do next. But failure to leverage them, and use them effectively mind you, will result in enterprises securing a permanent position behind their savvier competitors.
Companies today can close deals faster, generate more revenue and deepen engagement throughout the user experience when they use solutions such as those featured within this month’s Top 50. Once you find the right offering to help your sales and marketing teams accelerate trust and loyalty, how do you actually get started? Check out Website Magazine’s new CRM Blueprint 2013, which offers a deep look at how to handle the day-to-day of these vital systems.
See the full TOP 50 rankings below!