TOP 50: Enterprise SEO Platforms
Casual Web workers and
businesses cannot ignore
Search Engine Optimization
any longer — the savviest
enterprises know that's it's
time to get serious.
Keyword choice, “compelling“ content and numerous links are no longer the sole means of obtaining premier positions on the search results pages of popular engines. Today, Web marketers and SEO’s have the complexities of social citations to acquire, authority to establish, user personalization to consider, landing pages to develop, and infrastructure to build and monitor consistently. It’s enough to make one’s virtual head spin (and for many, spin it does). Fortunately, numerous enterprise-level software platforms are available, which simplify the many processes involved with SEO today.
In this edition of Website Magazine, our editors feature 50 of the most popular SEO software solutions and platforms on the market today — all of which are helping enterprises (small, mid-size and large) solve even the most challenging search visibility and organic traffic acquisition problems. Readers will find vendors that have been providing SEO related offerings for years, such as WebCEO (#19), iBusinessPromoter (#18) and WebPosition (#34). They’ll also find recent market entrants, such as SEOlytics (#16), aHrefs (#35) and Ontolo (#44). These solutions are turning Web workers’ heads and capturing the attention of those who are serious about search engines success. What this should indicate is that there is a great deal of innovation happening in the software segment and an immense amount of potential remaining for Web-focused businesses.
There’s something else worthy of note in this list. Each of the vendors listed in this edition of Top 50 aren’t exactly “pure play” search engine optimization solutions. Instead of providing only link research/backlink analysis and on-site SEO variable assessments (e.g. title tag, keyword and description optimization), many of these companies, including HubSpot and Optify, are positioned as comprehensive digital marketing platforms. It’s a telling sign that SEO, and digital marketing in general, are evolving, and the savviest Web enterprises are adopting these solutions at a rapid clip.
About This Ranked Data
Website Magazine’s Top 50 rankings are a measure of a website’s popularity. Ranks are calculated using a proprietary method that focuses on average daily unique visitors and page views over a specified period of time, as reported by multiple data sources. The website with the highest combination of factors is ranked in the first position. Conducting research, making formal comparisons and talking to existing clients and users before making and purchase decision is always recommended.