Top 50: Exceptional Email Solutions
What are the priorities of your digital business in 2016? Raise awareness and increase referrals? Improve loyalty? Drive sales and conversions?
Regardless of what specific goals an enterprise has or the level of performance it needs to achieve, it is the email channel that most companies will likely rely on in 2016 to get the job done. There is an abundance of statistics that reveal just how important the channel and practice of email marketing can be to the success of an enterprise today.
One of the most impressive and regularly shared is from the Direct Marketing Association: for every dollar spent, email marketing garners a nearly $43 return on investment (ROI). While that is an ROI that cannot (and should not) be ignored, not all is well with the channel. Open and click rates continue to decline, consumers are increasingly demanding of more sophisticated personalization and email-related technologies are becoming incredibly complex.
Fortunately, email is evolving and marketers are getting smart about both message development and delivery. Today's savviest email marketers are engaging in list segmentation to a highly refined degree, are delivering message communications in the moments that matter, and are doing so to the positive effect of increased conversions and sales. This certainly takes a greater commitment of time and resources from senders, but there are numerous email-related technology vendors (including marketing automation solutions as well as pure-play email platforms) on the market today to help them provide a more engaging and effective experience for their brands and users.
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This month's Website Magazine Top 50 features the solutions that are actively helping enterprises get the digital job done with email. Readers will find solutions relevant for their own specific, pre-defined messaging strategy, offerings that will prove appropriate for any size enterprise and for any vertical. The email channel is evolving, of course, and it pays big dividends to stay on top of emerging trends and recent developments. Discover the email solutions and tactics that matter most to digital success in Website Magazine's Email Experience channel at wsm.co/emailexp.