Top 50: Leading Networks for Digital Publishers & Online Advertisers
For both advertisers and publishers, 2015 was the best of times and (for some) the worst of times.
Interest in new technologies (e.g. programmatic) absolutely exploded, new tactics and approaches emerged quite forcefully in some instances (e.g. native), and budgets for mobile and social increased dramatically. For many online advertisers and digital publishers there has never been a better opportunity to increase awareness, deepen engagement and drive action and interaction. There are, of course, a few issues that the broader Web business community is currently dealing with that just can't be avoided - from the FTC's recent interest in native advertising to the staggering rise of ad blockers.
The present opportunity is undoubtedly immense (as are the challenges) which, for both advertisers and publishers, makes selecting a network and partner in their digital initiatives of fundamental importance.
While most will turn directly (and solely) to Google and its suite of solutions, there are hundreds of viable alternatives; solutions catering to specific industry verticals, those offering access to private audiences and proprietary technology, and those taking advantage of the latest and greatest the Web world has to offer (often before the biggest names in ad tech).
In this month's Website Magazine Top 50, readers will find 50 of the leading networks and platforms for digital publishers and online advertisers.
Included are some well-known names including affiliate networks like ShareASale (#5), content marketing offerings like Taboola (#27) and pure-play pay-per-click standbys like 7Search (#31). Readers will also find a virtual handful of digital up-and-comers including Collective.com (#9), Undertone (#16), Sovrn (#37) and many others that close attention should be paid to in the coming years.
The solutions listed here are just a few of those that captured the attention of those in the 'Net economy in 2015 and early 2016 and will likely serve enterprises well as they look to attract a broader base of users and ultimately monetize their digital presence - there are many others and readers are encouraged to stay up to date with Website Magazine's 'Net Advertising channel at wsm.co/netad16, where they are sure to find new solutions and emerging tactics that will make a positive difference in their Web success.
Rapidly Growing Digital Ad Market
To find out where money is going (and where it's wasted), check out this can't-miss infographic at wsm.co/admarket16.