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Top 50 Loyalty & Engagement Solutions

Posted on 4.30.2013

An abundance of strategies and software/technology solutions exist that can be leveraged to deepen engagement with prospective users, increase loyalty among existing clients and set enterprises on a course toward Web success.

It doesn’t take visionary Internet retailers or experienced digital media strategists to understand that catering to the modern customer experience should be a top priority. The greater the frequency of quality engagements, the more loyal consumers a brand will have and ultimately, the more profits they will make. It really is as simple as that. But you have to get started…and now.

Website Magazine’s Top 50 for June 2013 focuses on specific solutions that Internet professionals can deploy to better manage (and improve) relationships with their online (as well as brick-and-mortar) consumers by providing a more rewarding and quality experience for all parties involved. There are personalization and recommendation solutions, engagement and loyalty programs, and live chat and help desk platforms.

The future of the business-consumer relationship is ripe with possibilities. Being able to handle complex and often rather intense interactions, having user-friendly and supportive interfaces and occasionally providing incentives to ensure engagement, is now fundamental to the success of Internet businesses. Let these 50 vendors act as a starting point in your quest for Web success.

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