Top 50 Mobile Resources for the Digital Enterprise
When Website Magazine first began publishing its monthly Top 50 list nearly 10 years ago, "mobile" was but a digital dream.
As consumer expectations continue to evolve and technology providers and brands manage to keep pace, it is becoming clear that there remains room for improvement when it comes to understanding usage, optimizing messaging and creating better mobile experiences in general. This is very clear in the realm of mobile advertising in particular.
Reporting recently on mobile advertising benchmarks, ad management company Sizmek revealed that waste and inefficiency play a major role in campaigns when ads make their way on to mobile devices. In fact, more than 5.35 billion rich media impressions served to mobile devices were squandered in the first quarter of 2015 alone. The most flagrant example of mobile ad waste is format compatibility, when interactivity is dropped (or limited) by inhospitable browsing environments. This format failure is a problem for the continued growth of click and interaction rates on mobile, but despite the many issues with advertising in the mobile medium, digital enterprises have (for the most part) embraced mobile.
Solutions are available now and continue to emerge, which promise to make all brands friendlier to the shifting usage patterns of consumers.
+ Discover 5 of the Most Popular Mobile Advertising Networks at wsm.co/5mobilead
In this month's Top 50 from Website Magazine, readers will find many of the best mobile resources to make their enterprises more efficient and effective. There are solutions for mobile analytics including Flurry (#1 - acquired by Yahoo in 2014), Mixpanel (#3) and Localytics (#10); mobile engagement offerings including UrbanAirship (#5) and Vibes (#11); and a seemingly endless variety of other providers positioning their products in front of enterprises clamoring for greater success in the mobile channel including A/B testing product Apptimize (#30) and LeanPlum (#34).
Every enterprise is different and so too will be the approach it takes to make the most of mobile. Let this month's Top 50 serve as a starting point as your brand expands its understanding of mobile usage, optimizes its messages for the small screen, and develops richer and more meaningful experiences for users.