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Top 50 SEO Agencies

Posted on 3.21.2010

The search engine optimization (SEO) industry has seen better days. While it will come as no surprise that search and SEO remains a core marketing strategy for many Web businesses, social media — and thus, social media optimization — is gaining ground, and quickly.

Marketing Sherpa polled 2,300 communication specialists and, in early February 2010, reported that 79 percent of participants in the retail and e-commerce segment expect to heighten their social media outlay this year. That revelation signals a new age for Internet marketing — perhaps one where SEO takes a back seat.

The Web is now seeing the evolution from optimizing websites for better placement in search engines, to optimizing content (and the channels on which the content appears) to build stronger relationships with existing customers and prospects, regardless of their Web or real world location.

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