Top 50 Solutions to Manage Modern Social Media Initiatives
There’s no clear path to social media success for today’s digital enterprises.
Not only do they need to identify the purpose of social media for their businesses, but they also need to educate everyone (from the bottom to the top) on the right policies, commit to engaging in the channel for the long term, prepare for the potential of negativity, have a creative and dedicated team, be organized and be ready to offer support. Of course, measuring and reporting also comes into play.
It’s a whole new digital world, and fortunately, there are tools that make all of this a reality for the modern, socially minded enterprise.
In many ways, the case for greater social media within the enterprise has already been made: 28 percent of the global population is on social media currently and spending an average of more than two hours a day on their favorite networks.
While many believe the entirety of the social media world stops with Facebook and Twitter (or LinkedIn depending on your enterprise’s focus), there’s an enormously diverse virtual world out there.
Ever-popular with the millennial generation, Snapchat, a relative newcomer, has 400 million snaps sent between users every day. Also, YouTube, the second most popular search engine on the planet, has 100 hours of interactive and shareable video uploaded every minute. Moreover, according to Nielsen, YouTube reaches more U.S. adults between 18 and 34 than any cable network.
To help bring the power of social media – the collaboration, the engagement and the sharing - inside your business check out Website Magazine’s “Master List of Enterprise Social Platforms” at wsm.co/socialprise
When it comes to measuring a social media strategy, however, it can be difficult. In order to help businesses understand the impact their social media efforts are having on engagement, shares or even just base impressions, it is vital they leverage the most powerful social media solutions available. This month’s edition of Website Magazine’s Top 50 features just that – solutions to manage and analyze a business’s social efforts, providing detailed reports to help businesses better understand the effectiveness of their campaigns.