Top 50 Video Tools, Destinations & Resources
The market for video is vast and online video usage continues its meteoric growth.
In mid-July, Nielsen reported that
more than 10.2 billion videos
were streamed in the U.S. alone
in June 2010, a 1.3 percent increase over the number of
streams year-over-year and a near 4 percent increase over the
previous month (http://wsm.co/bIfnHl). Video is big business
and as users expect more from the ’Net experience, new demands
will be placed on Web professionals.
The list of benefits that video marketing provides is long and the proof extensive. For instance, retail site visitors who view video stay two minutes longer, on average, and are 64 percent more likely to purchase than other site visitors (comScore, August 2010). When used in e-mail marketing, video has been shown to increase click-through rates by more than 96 percent. (Implix 2010 Email Marketing Trends Survey). Rich media ads containing video increase purchase intent by 1.16 percent and drive success more than four times that of Flash animation (DoubleClick, The Brand Value of Rich Media Ads, June 2009). If video impacts the e-commerce, e-mail and design industries, count on it impacting your industry vertical as well.
However, many questions about the efficacy of video marketing and development remain. Does metacafe.com (#5) offer a realistic portal for your video marketing ideas? What about user-generated video aggregators, such as YouTube (#1) or MegaVideo (#7), where users are consuming the majority of video content today?
This edition of Website Magazine’s Top 50 offers a look at the leading destinations and vendors in the video space. You will find services that enable live broadcasting, like Justin.tv (#10) and ustream.tv (#8), right alongside emerging video destinations like vodpod.com (#16), and tools like TwitVid (#41).
Are you considering adding video to your list of sales and marketing resources? Let this list be a starting point to finding the top tools, resources and destinations in the video landscape for your business.
ABOUT THIS RANKED DATA
Website Magazine’s Top 50 Rankings are measures of a website’s popularity. Ranks are calculated using a proprietary method that focuses on average daily unique visits and page views over a specified period of time, as reported by multiple data sources. The website with the highest combination of factors is ranked in the first position. Conducting research, making formal comparisons and talking to existing clients and users before making any purchase decision is always recommended.