Top E-Commerce Search Ranking Factors
What does it take for an e-commerce site to rank on the first page of the search engine result pages (SERPs)?
Searchmetrics - with its historical database spanning nine years and more than 250 billion pieces of information - created an industry-specific (e-commerce) keyword set to find out. The following visual from Searchmetrics shows a few examples of the keywords used for the analysis in its whitepaper.

So, what did Searchmetrics discover? A quick rundown is provided below (but more context is found at Searchmetrics):
Searchmetrics - with its historical database spanning nine years and more than 250 billion pieces of information - created an industry-specific (e-commerce) keyword set to find out. The following visual from Searchmetrics shows a few examples of the keywords used for the analysis in its whitepaper.

So, what did Searchmetrics discover? A quick rundown is provided below (but more context is found at Searchmetrics):
- Just three percent of the top 10 e-commerce pages make use of AdSense or Adlinks.
- E-commerce websites amongst the top 20 search results have less than a third as many social signals as the overall average.
- The file size of e-commerce pages in the top 10 is more than 30 percent larger than the average file size across all sectors.
- The number of interactive elements on high-ranking e-commerce websites is almost 40 percent higher than in our benchmark analysis.
- Across the top 10 Google positions, e-commerce pages have, on average, 70 percent more bullets per list than the overall benchmark.
- In e-commerce, URLs on the first page of the Google search results have 70 percent more internal links than the overall benchmark.
- Across the top 20 of Google’s search results, well over half of e-commerce pages have an online store above the fold. This is more than double the overall average.
- E-commerce pages in the top 10 almost all (99.9 percent) have the TLD .com.
- Video plays a less significant role in e-commerce than for websites in general. Only 35 percent of e-commerce pages in the top 10 have embedded videos.
- The word count for e-commerce URLs in the top 10 is around 25 percent higher than the overall averĀage.



Leave Your Comment
Login to CommentBecome a Member
Not already a part of our community?
Sign UpSign up to participate in the discussion. It's free and quick.