Top-Notch Mobile Presence Leads the Best of the Web

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What do Wells Fargo, GEICO and Southwest Airlines have in common?

If you ask Dynatrace, a digital performance management provider, their websites are among the best of the Web. The winners of Dynatrace's sixth annual Best of the Web awards honored top digital performers in five major industries (banking, brokerage, insurance, retail and travel) in North America. (Read the full PDF here.)

This year's recipients, according to Dynatrace, exemplified how businesses must perform in a new digital landscape - providing the example that 28 percent of the top 500 retailers do not have mobile-optimized websites.

“In our increasingly omni-channel world, where end-users expect access to digital services from anywhere, at anytime, digital performance is paramount to any company’s success,” said Erwan Paccard, director of mobile performance strategy at Dynatrace. “The 2015 Best of the Web award winners are focused on executing digital performance strategies that deliver business value and ongoing competitive advantage. These leaders are raising the bar in delivering best-in-class end-user experiences, day in and day out, creating tremendous value for their customers, company and brand.”

Dynatrace 2015 Best of the Web award winners include: 

Banking 

• Retail Banking Gold: BB&T

• Retail Banking Silver: Wells Fargo

• Retail Banking Bronze: U.S. Bank

Brokerage 

• Brokerage Gold: Fidelity 

• Brokerage Silver: Charles Schwab

• Brokerage Bronze: optionsXpress

Insurance (Auto & Property)

• Insurance Gold: GEICO

• Insurance Silver: esurance

• Insurance Bronze: Travelers

Retail

• Retail Gold: Amway

• Retail Silver: Costco

• Retail Bronze: Apple

Travel

• Travel Gold: AirTran

• Travel Silver: Southwest

• Travel Bronze: Alaska Airlines

“It’s a huge honor for Wells Fargo to be awarded the Dynatrace 2015 Best of the Web Silver Award in the banking category. Wells Fargo online and mobile are proud to have been some of the top winners over the past six years," said Byron Ackerman, senior vice president of Digital Channels Technology at Wells Fargo. “Key to the Wells Fargo online success is our ability to provide consistent availability, quick response time for our online and mobile systems. This provides our customers the ability to use our products and services to help them succeed financially by enabling them to manage their finances virtually anytime, anywhere. Customers value choice in how they can interact with us, whether that be through our physical stores, by phone or through our digital channels like mobile apps and text banking.” 

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