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Touch-Based Interface for Mobile Shoppers

Posted on 4.13.2014

Scandinavian Internet retailer Sjoppi is enjoying the tablet era. The company recently introduced a new touch-based interface for mobile shoppers that has resulted in a dramatic increase in conversion rate of 17.8 percent.

The new interface was developed by ShopLogixIQ and provides a drag-and-drop technology that introduces a more tactical experience to shopping by enabling users to "slide" products into a basket.

“ShopLogiQ’s StoreFront interface for tablets and smartphones is a simple yet sophisticated way to make mobile e-shopping simpler and faster, while avoiding a large and complicated responsive design project. It also suits the behaviour of our target audience, where use of mobile devices is high and increasing,” says Henrik Haagen, founder of Sjoppi.

Sjoppi’s 17.8 percent conversion rate for tablets (and 8 percent for smartphones) was calculated based on the number of visitors to the site and purchases completed since the sites (the company operates three sites in different langauges) went online in early February. According to figures from analytics service Coremetrics, the conversion rate from visit to sale on retail sites for PC is normally 4 percent.


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