Track Audience Thoughts & Behaviors with Mattr
Marketing insight platform Mattr announced two new features to help marketers compare the mindset and activities of their audiences and influencers over time, monitoring how brand engagement evolves throughout the course of a campaign (and providing valuable metrics for proving ROI in marketing to influencers in the process).
Mattr's new Time Machine feature provides marketers with access to a campaign’s aggregate data metrics (meaning, from when it was first created), which provides a baseline view of the thoughts and behavior of an audience. Access to that information gives marketers an opportunity to perform "before-and-after" analysis..
The company's new Brand Tracker feature allows marketers to see exactly how their brand is evolving in near real-time, providing marketers with metrics about every Twitter user, enabling them to compare awareness and engagement (shows gains and losses in follower numbers) during a campaign for any Twitter handle.
“Time Machine and Brand Tracker provide marketers with even more insight into their audience,” said Jack Holt, CEO of Mattr. “Everyone in marketing is concerned with proving ROI and these new features give our users the ability to track the progress they’re making on two different fronts - with specific influencers and audiences, and also at a broader brand level.”