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Track Emoji Use in Social Media with Zoomph

Posted on 11.24.2015

As a person that works quite regularly with words, you can imagine my consternation to discover that the word of the year was actually not a word at all - it was, rather, an emoji.

Emjois are everywhere and there is an emoji for what seems like everything. Companies have long struggled with emojis (and their use) as they are difficult to track and understand how they are being used. Fortunately, social analytics platform Zoomph is coming to the digital rescue announcing a new Emojis Report feature.

The report enables brands to discover emojis associated with an instance of its name, which can be shown as an emoji cloud. The solution can also find emoji's being posted from a specific location and reveal user demographics like gender or ethnicity and show which emjois are most popular on specific social channels.


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Zoomph's Emjoi Cloud

 

Zoomph's Emjoi Report

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