Track Events & Interaction with Google Tag Manager
Site analytics don't always provide a clear picture of what website users are doing when visiting your digital property - but that's changing.
Google Analytics users will be able to access information about the actual experience of their users on site, including how long visitors stay on an individual page and how those users interact with different elements (e.g. browsing image carousels or clicking links/contact icons).
It's a noteworthy advancement and one that further removes developers and all those IT barriers you hear so much about. Justin Cutroni has developed a detailed video about auto event tracking within Google Tag Manager seen below.