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Track Events & Interaction with Google Tag Manager

Posted on 10.20.2013

Site analytics don't always provide a clear picture of what website users are doing when visiting your digital property - but that's changing.

Google recently announced that its Tag manager now includes Auto-Event Tracking. The feature will enable users to measure on-page events without writing any additional HTML or JavaScript. By using the new "Event Listener" tag, it's now possible for users to tell Tag Manager when to listen for events, and then write detailed rules for what to do when that event happens.

Google Analytics users will be able to access information about the actual experience of their users on site, including how long visitors stay on an individual page and how those users interact with different elements (e.g. browsing image carousels or clicking links/contact icons).

It's a noteworthy advancement and one that further removes developers and all those IT barriers you hear so much about. Justin Cutroni has developed a detailed video about auto event tracking within Google Tag Manager seen below.

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