Track Key Pinterst Analytics with Dasheroo
Not every social media is going to provide a return for brands, some are going to just do it better but that doesn't mean that the rest should not at least track how well those networks are performing.
Digital dashboard provider Dasheroo announced an integration with Pinterest which will enable businesses and brands to track the performance of their Pinterest analytics alongside other business metrics (the solution now integrates with nearly 30 popular applications including Google Analytics, Facebook, and Twitter).
Users of Dasheroo are now able to view the trend of total number of Boards, Pins, Followers, re-pins, Comments and Likes over time. Marketers can also drill into key performance indicators for Pinterest engagement by Boards, track popular Pin Types, view how the competition is doing, as well tracking top influencers.
“Up until now there have been very few ways to view all of your social media metrics in one place and have the ability to analyze how they work together,” said John Hingley, CEO of Dasheroo. “Now with Dasheroo’s new Pinterest analytics dashboard any business can take it a step further and track how well the social network is driving traffic to a website and ultimately converting to a sale or call-to-action. That’s powerful.”