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Tracking Combined Search Visibility in Google Search Console

Posted on 5.22.2016

It is not uncommon for today's companies to have multiple digital assets including multiple desktop websites as well as mobile applications.

For as long as most 'Net professionals can remember, however, it has been difficult to track combined visibility in search, which can provide a better understanding of overall search strategy and tactics. Google Analytics users, for example, previously had to track all their digital properties' statistics separately in Search Console but that's about to change.

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Google announced that its Search Console is introducing the concept of "property sets," which enable webmasters to combine multiple properties (apps and sites) into a single group to monitor the overall clicks and impressions in a search within a single report, treating all URLs from the properties as a single presence in the Search Analytics feature - providing click and impression data of all sites in the set for all queries.

Say for example that you run multiple desktop sites in a particular category and often compete against your own properties for visibility on the search results. The new feature in Search Console will make it possible to get a better understanding of the entire digital initiative.

The feature works for any kind of property in Search Console. Use it to gain an overview of your international websites, of mixed HTTP / HTTPS sites, of different departments or brands that run separate websites, or monitor the Search Analytics of all your apps together: all of that's possible with this feature.

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