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Tracking Conversion Values By Currency in AdWords

Posted on 8.24.2014

The Web is as local as it is global and that can make it difficult for those selling online.

Selling products or services in multiple currencies has become somewhat easier however thanks to a new feature in Google AdWords that enables advertisers to track conversion values (the revenue driven) in the currency in which they are sold on your website or app.

Once advertisers add currency information to their conversion values, any sale generated will be converted into the same currency used for AdWords billing. Google provided the following example...

"Let’s say you’re an online retailer based in the UK, promoting your products from an AdWords account billed in pounds (£). You accept payments in three currencies on your site--pounds, euros and dollars. Previously, when a customer paid for something in euros or dollars, you had to convert the payment into pounds in order to reconcile all the currencies into a single revenue amount for your business. Now, AdWords will convert the payment currency from euros and dollars to pounds, so you don’t have to. When you have both your costs and sales all in one currency, you can calculate a more meaningful return on investment.

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