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Tracking Email Recipient Action With Video

Posted on 2.05.2009

Analytics provider ClickTale this week launched Email Tracking this week. The solution enables those responsible for monitoring analytics the ability to watch videos of email recipients actual browsing sessions.

This is an excellent feature and not one that other email service providers can boast of offering. Analytics teams can review which pages individual recipients recevied, what they paused to pay attention to and which completed a transation or other converstion activity.

Video playback of individual browsing sessions could be helpful for email marketers in identifying issues that can be easily corrected. "Watching video recordings of campaign-generated visitor sessions is a must for understanding which campaigns deliver the most valuable leads, and gaining visual insight into exactly where customers fail and succeed on your site," says Tal Schwartz, CEO and co-founder of ClickTale.

If you're interested in viewing what users are doing on your site, you might also want to look into userfly.com. Place one line of javascript on your site, and you're up and running, conducting ad hoc usability studies of browser sessions.

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