Traffic in the Digital Landscape
For marketers, it's a relatively simple process to sort our marketing efforts into three categories: paid, earned or owned.
It's much more difficult to extend our energies across the plethora of emerging channels. From search and social to video destinations and news apps, ‘Net workers can amass traffic in both predictable and unexpected ways. Moreover, we'd be remiss to forget, the traffic-producing power of advertising and affiliate networks.