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Transform Big Marketing Data into Personalized, Plain-English Insights

Posted on 10.24.2016

Content intelligence platform Conductor has launched a new solution designed to improve the workflow and productivity of digital marketers by surfacing important business insights through a live feed of personalized, and very "plain-English" recommendations.

Conductor's new Insight Stream aims to surface relevant information that will offer marketers suggestions to manage, optimize, and measure their content marketing and SEO efforts. The solution will leverage data found from Web crawling, competitive intelligence data, Web analytics systems and search engine marketing metrics. Additionally, the platform delivers combined insights from third-party tools like Google and Adobe Analytics, Google Search Console and site-audit tool Deep Crawl to provide marketers with that much discussed and highly coveted "holistic" view of organic performance.


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"We are launching Insight Stream to relieve marketers of the need to dig through endless dashboard and data. Your software should do the hard work for you so you can focus on execution," said Seth Besmertnik, Founder and CEO of Conductor. "We are proud to be at the forefront of technology advancements for marketers using AI to turn marketing data into simple human insights."

There's been an increase over the past few years of companies wanting to provide those "simple human insights" and brands are reaping the rewards.

"As a manager overseeing multiple teams, it's critical that I get a full view of how our marketing channels are performing," says John Schulenburg, Group Leader Content Marketing & SEO for Intuit Quickbooks.

"With Insight Stream, I have a proactive understanding of the impact of our organic marketing activities and have a single experience where I can effectively manage and collaborate with my team."

 

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