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Transform Raw Data into Interactive Dashboards

As marketers are increasingly being held accountable to drive business growth, prioritize budget efficiency and cultivate an exceptional customer experience simultaneously, it’s essential to leverage data to operationalize these corporate mandates. Fortunately, there are solutions emerging which do just that. 

Datorama, for example, has introduced a new solution within its marketing intelligence platform that leverages AI to provide marketers with a way to transform spreadsheets and data files into interactive dashboards - and in as little as two clicks.

The new LiteConnect capability essentially adds new flexibility for ad hoc data analysis and the integration of non-traditional data sources. Several of these sources, which for many have gone completely untapped up to now, essentially help marketers add context and understanding to the performance of ad campaigns, marketing programs, and customer experience initiatives. Those non-traditional sources might include product, economic, weather and offline sales data for example.

The solution, focused almost exclusively on marketers and marketing data, essentially provides a way to automatically visualize critical information, perform rapid ad hoc analysis and data discovery, and have a “sandbox” environment for data-driven innovation.

That's all made possible through the use of Datorama's AI, which analyzes uploaded files and identifies the most important relationships between the various data entities, such as the measurements, time periods and segmentations it contains. The system then translates the data into a dashboard with the most appropriate visualizations that include the top key performance indicators (KPIs), trends and interactive drill downs.

liteconnect cross channel overview

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