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Transparent Video Workflow from Start to Finish

If your enterprise is ready to more fully embrace video as a marketing asset, there's no time like the present. 

Video collaboration and publishing platform Wipster has released new post production workflow and video analytics tools (respectively dubbed Flow and Pulse) that will enable teams to easily scale their video efforts - and investment. 

With the addition of Flow and Pulse, Wipster aims to help enterprises combine their media storage, project management, collaboration, publishing, and analytics solutions in a unified platform. If you're a believer that video could be a cornerstone of your content strategy, Wipster just became a rather attractive solution. 

Wipster Flow guides marketing and content development teams through what can often be a rather complex video review process. Contributors will be able to annotate directly on videos, and projects automatically move into actionable stages (in review, approved, etc.) so that teams know where to concentrate their efforts. But Wipster didn't stop at developing a more efficient production process.

The new Wipster Pulse offering provides what the company calls the industry's first video "HealthScore" which aims to reveal the total audience impact of a video, eliminating the often time-consuming task of gathering and interpreting analytics data across social media and video marketing channels. For big brands (and small brands too) that will prove quite appealing. 

Retailers such as Recreational Equipment, Inc. (REI), for example, are increasingly turning to video to engage, inspire and educate their customers, and they're looking for tools to support that mission. They may have found it in Wipster. 

“We create hundreds of unique films a year, and being able to share them quickly and efficiently is a game changer,” said Alissa Hudson, REI’s media supervisor. “We’re excited about Wipster Flow because it makes it so much easier to manage multiple projects at once, push revisions out faster, and quickly iterate.”  

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