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Reselling Privacy Seals

Posted on 12.22.2005
I seem to be on an affiliate kick this week. I posted the top fifty affiliate resources recently and yesterday news about Yesmail being named the first TrustE Web privacy seal reseller caught my attention. It motivated me to check and see if any other website seal companies were offering reseller opportunities as it's a great chance for agencies and online marketing firms to increase revenue while providing clients a valuable tool and resource to improve conversions.

Conducting a few searches revealed that of those companies researched (EpublicEye, WebAssured, GeoTrust, Thawte, BBBonline, WebTrust and ValidatedSite.com) only ValidatedSite.com provided a program for resellers and affiliates.

ValidatedSite's model is unique as it is based on a sliding scale as determined by the purchaser (larger organizations pay more because more requests are made on the VS seal) which means affiliates earn more if they sign on a larger, more high profile company. For agencies (advertising, marketing, search, conversion) interested in offering such an add-on service to their clients they can learn more at ValidatedSite's Privacy Seal Reseller Program.

Pete Prestipino - WSM Managing Editor

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