TubeMogul Files For $75M IPO
Video ad buying platform TubeMobul is going public, officially filing its S-1, with an offering of up to $75 million.
TubeMogul evolved over from a pure-play video analytics company into a powerful ad-buying platform that aggregates inventory from different sources. Total spending on the network reached nearly $112 million - double that which it pulled in the year before.
There has been quite of bit of activity in the video advertising space the past few years. Both Tremor and YuMe went public in 2013, and Adap.tv and Freewheel were acquired by AOL and Comcast respectively.
TubeMogul will likely use the funds it raises from the IPO for expansion and moving into other forms of advertising. The company has raised upwards of $50 million in funding from names including Trinity Ventures, Foundation Capital and Northgage Capital among others.