TubeMogul Upgraded Analytics Unveiled
An 85,000 user strong video syndication service, TubeMogul (now called LiveStream) announced the latest version of its analytics platforms is now available.
The company's free inPlay analytics technology now tracks 15 different video sites including Brightcove, DailyMotion, MetaCafe, blip.tv, Break.com, Howcast, eBaum’s World, Graspr, GrindTV, Sclipo, Webcastr, Viddler, 5min, Streetfire.net and Sevenload.
While inPlay provides some valuable data including standardized per-second audience drop off, referral sites and terms and geography, you might notice that YouTube is absent from those video portals listed above. If analytics on YouTube video usage are important (and they should be) it might be wise to keep YouTube promotions separate as professional account holders at YouTube have a good bit of analytics at their disposal already.
These metrics will be free to all users not putting out overtly commercial content - not sure what "overtly commercial" means but I'm sure we'll find out. Overall, it's very valuable information. According to TubeMogul/LiveStream, "This is the type of data that top advertisers and media companies often pay top dollar for just for their own sites, and we are giving away a cross-site version for free! We hope that this public, census-based data will illuminate viewing behavior online much more than the simple metric of video “views,” which are counted on most sites as soon as a video stream starts."