Skip to Main Content

Can Reinvigorate CPA?

Posted on 11.15.2006
There's no doubt about it, there are problems with the CPC (cost per click) model of advertising. It's not for the faint of heart or those with shallow pockets. While the rewards for both online advertisers and the advertising industry are well documented, many companies are building out solutions which move away from CPC and back to a more regimented CPA (cost per action) model. One such company is that is touting its system as one with "revolutionary simplicity". Advertisers define one ore more "action goals" (say a sale or a newsletter signup), set a Cost Per Action bid price and load up graphical or text ads into the network ( you can even send your existing spreadsheet of search marketing ads). Advertisers must deploy a tracking beacon in order to track those actions. has a challenging road ahead but the benefits for publishers (for example an eCPM ranking which ensures performance) may just bring them closer to creating a sustainable advertising and publishing network.

Technorati Tags: , , , ,

add to furl add to add to technorati add to blinklist add to digg add to google add to stumbleupon add to yahoo

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code