Turn Right on Usability Lane with Bryan Eisenberg
How many times have you given directions but forget to leave out a small detail, or had the wrong name of a street?
It’s easy to get someone lost, especially if you are giving directions to someplace you visit every day. Often, that location is so embedded in your mind that you rarely think about how to get there. This scenario is the exact challenge of usability online — you are often too familiar with your own website to see it for the first or second time, as most of your visitors do. It is time for you do a little eavesdropping on your site visitors through usability testing.
This is an early look at the October '09 Edition of Website Magazine.
Become a professional-level member today to gain immediate access to this issue and insightful articles from Geno Prussakov on the Affiliate Tax, Ann Smarty on Link Building, Mike Rodenbaugh on the new top-level domains, Cindy Krum on the mobile Web, Heather Lutze and her popular Findability Makeover column and a whole lot more.
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