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Turn Static UGC Into Animated Social Ads

Posted on 7.31.2016

Social media users are on auto-pilot when they scroll through their social media news feeds. In order to get their attention, content has to be attractive and relevant - and stock photos typically just don't cut it.

Olapic - a leader in collecting, authorizing and publishing user-generated content (UGC) and which was recently acquired by Monotype - launched a Content in Motion product that makes quick work of turning static photos into dynamic animations for social media ads and websites. The animated content can be created with a mix of user-generated photos and brand assets.

"Dynamic, animated images provide the kind of thumb-stopping content brands need to capture the attention of consumers," Pau Suris, advertising filmaker for Content in Motion, told Website Magazine. "The average consumer has come to expect and prefers a range of content options across any of the screens they use and animated images are an effective tool for marketers to provide a high-quality, engaging experience compared to stagnant stock photos."

Olapic's Content in Motion product is in its early adopter stage, but the company is seeing positive results.  

"The ability to have short motion content at scale is important," said Suris. "We can offer customers tens of videos per month depending ontheir need and ability to use them. Marketers are not used to having so much content to work with, so they need to be prepared with a plan. With brands such as notonthehighstreet.com they are starting to see a 33 percent lift on post engagement on Instagram and a 93 percent lift on completed video views on Instagram. These early number are indicators that this type of short-form motion content will have real impact."


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