Turn Video Ads into Shoppable Holiday Experiences
Every year it's the same story: The looming holiday season brings equal parts magic and tension. Between finding the perfect gift, juggling travel plans and preparing mentally for the inevitable family drama, consumers don't need another reason to be stressed.
As a marketer, the mission should be to use brand assets to create awareness of holiday offers and make audiences' lives easier by providing an engaging, seamless and relevant shopping experience. One way to do this is to transform video content into a "one-stop shop" for all things holiday related this season – gifts, recipes, travel reservations and anything else that streamlines the planning process.