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Turning CRM into a Game

Posted on 5.29.2012

Gamification has captured the attention of digital marketers and developers, and slowly the Web community at large is beginning to see software solutions built from the ground up with that functionality at its core.

One such new offering is Zurmo, an open-source CRM project that embraces game mechanics in some relatively creative ways with the beta release 0.6.6 of its application.

Zurmo offers points and badges for actions performed in the system, levels and categories, challenges and bonus points; and what gamified system would be complete without a leaderboard?

“One of our key goals is making CRM fun,” states Zurmo co-founder and community manager Ray Stoeckicht. “Our team of Software Engineers has a great deal of respect for the highly disciplined Test Driven Development methodology we’ve applied to every line of code. But at the same time, we’re focusing on building elements that will encourage, rather than force usage. The lack of intrinsic motivation to use CRM systems is a major failure in our industry that we intend to fix.”

The open-source CRM also features much of the functionality you would come to expect including contact and activity management, deal tracking, security, personalization, integrations, internationalization and it’s even mobile and tablet ready.

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