Turning Raw Data into Clear, Concise and Actionable Analytics
As consumers gravitate more and more toward their mobile devices, it’s crucial that businesses understand how they are performing on the mobile Web and, if applicable, in their app.
With easy deployment and the ability to rapidly scale, Application Analytics aims to provide businesses with a comprehensive suite of key metrics including user engagement, conversions as well as revenue produced. The new solution is designed to capture raw business data from each line of code in an application without having to write any code themselves.
Furthermore, Application Analytics will not only provide a historical look at completed transactions but it will also allow businesses to see current purchases in real-time.
"Application Analytics addresses the biggest data challenges enterprises face today -- volume, velocity, and variety," said Jyoti Bansal, founder and CEO of AppDynamics. "Huge volumes of data are being generated at blinding speed, and it's coming from every direction -- the cloud, different devices, and complex application infrastructures. But it's just so much noise if it can't be efficiently harvested and parsed. That's what Application Analytics does.”