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Twitter Allows AmEx Customers to Buy Products by Tweeting

Posted on 2.12.2013

Will that be cash, check or…tweet?

Yesterday, Twitter announced the kind of shocking news that users will now be able to pay for products by simply tweeting thanks to a new integrated payment system from American Express.

This feature is known as Amex Sync, and as the name suggests, it allows Twitter users to sync their American Express cards with their accounts on the social network (which means, of course, that this ability is currently limited to American Express customers only). Once the two accounts have been merged, users can buy selected items by including special hashtags in their tweets.

Once users have tweeted this hashtag, they’ll receive a response from the @AmexSync Twitter account; after that, all they have to do is tweet the confirmation hashtag within 15 minutes and the transaction is completed. All products will be delivered to the billing address that the user has on file.

Amex Sync was actually originally launched last year, but at the time it just let customers receive special offers, discounts or deals by tweeting specific hashtags; this new ability to purchase items was apparently the next logical step in the partnership between the two brands. It is particularly advantageous for Twitter, as the partnership provides a new source of revenue for a website that has long been reliant almost solely on advertising dollars.

At present, American Express has said that users can purchase “American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360” using the Amex Sync payment system.

I guess all that’s left to do now is sit back and see if social commerce on Twitter takes off and finds greater success than it has so far on Facebook, where the results have (for the most part) been disappointing, at best.


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