Twitter Finally Plugs into WordPress
Twitter has finally unveiled its official plugin for WordPress.
The WordPress plugin bundles Twitter features and functionality into an installable package for sites that are powered by WordPress, enabling users to embed Twitter content and grow their audience on the social network.
For instance, the plugin automatically generates Twitter Cards for a user’s Web pages in order to better highlight content that is shared on Twitter. The plugin also makes it easy to include an embedded Tweet or video onto a user’s website that matches the site’s design. For example, users can choose a widget theme, link color and border color from their WordPress administrative dashboard.
In addition to the features outlined above, the Twitter plugin for WordPress enables users to add a Tweet button to their posts as well as a follow button on every webpage. Plus, the plugin simplifies conversion tracking for advertisers.
According to Twitter’s announcement, the plugin was created to serve the common needs of publishers while also allowing for extensibility and WordPress API integrations by other WordPress plugins or site-specific customizations. It is also important to note that the plugin is globally available in 28 languages.
“WordPress software powers millions of sites around the web from large global brands such as Katy Perry and Mercedes-Benz to your local grocery store,” The Twitter blog states. “The official Twitter plugin for WordPress helps sites powered by WordPress embed Twitter content and grow their audience on Twitter.”