Twitter Grows Its Presence in India
Twitter is trying to make its social network more accessible to people around the world, which is why it has reached an agreement to acquire mobile marketing platform ZipDial.
ZipDial, which is a Twitter product partner based in India, offers a mobile platform that lets people follow and engage with content across interfaces. The user experience combines SMS, voice, mobile Web and access to mobile apps to bridge offline and online experiences. This capability is very useful for people in developing countries, as the cost of data plans prevents many from staying connected to the Internet.
“Through ZipDial, it’s easy to engage with a publisher or brand by making a toll-free ‘missed call’ to a designated phone number,” the Twitter blog states. “The caller will then begin receiving inbound content and further engagement on their phone in real time through voice, SMS or an app notification. These interactions are especially appealing in areas where people aren’t always connected to data or only access data through intermittent wifi networks.”
Twitter goes on to say that many people across India use ZipDial to access content, from cricket scores to tweets from their favorite Bollywood stars. Moreover, many popular figures, from politicians to actors, use the platform to reach citizens on Twitter through text and voice messages. Through the acquisition, Twitter notes that it will be able to help more people around the world enjoy Twitter experiences on their mobile phones. Moreover, the acquisition increases the social network’s investment in India, which is one of the countries where it is seeing great growth.