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Twitter Pays Video Creators

Posted on 8.30.2016

Twitter is looking to capture some of YouTube's most popular video creators and has announced that it will be selling ads alongside videos and sharing revenues with their creators - and Twitter is being very generous about terms of the revenue share.


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YouTube currently offers its video creators a 55-45 split (with the majority share going to the video creator). Twitter, however, will be offering a 70-30 split (keeping just 30 percent for itself). Twitter already offers this revenue share for some of its premium publisher partners including the NFL but this is the first time that it is opening up the program in this way.

It's really a win-win for video creators. Twitter is not going to require any content exclusives as part of the deal (so the same video posted to Twitter can also be posted elsewhere) and has reportedly automated much of the process. Approved creators will simply indicate they want to participate n the rev-share when they upload their video.

While it is certainly an appealing offer on the surface, the question remains whether Twitter will be able to steal away some of YouTube's video creators (as well as their audience of viewers).

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