Twitter Shares Tumble As Revenue Rises, User Numbers Fall

In its first official earnings report since its fantastic initial public offering, Twitter reported that revenue more than doubled in the fourth quarter. It's not all good news for the network however as user growth is slowing.

Despite the overnight declines (22 percent at last view), the stock remains nearly double its initial public offering price of $26. One reason, according to CEO Dick Costolo was that even though there was a decrease in "timeline views" (Twitter's own version of pageviews), impressions on the network are increasing in quality, meaning users were more engaged with tweets, replying, favoriting, and retweeting their exchanges with brands in sometimes multi-device, multi-channel threaded conversations.

If your company is on Twitter, its approach in the near future should a metric which measures the frequency and volume of this manner of conversation.

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